The branding system emerged in the fashion industry from the mid to late nineteenth century. The process of attaching a name while creating a rapport with the consumers, building their trust in a product is associated with the branding culture. This branding culture has taken a flight in the last two decades, replacing the products of the local brands, especially in the apparel market.
Importance of branding culture in the fashion industry: –
The branding system helps these fashion giants to stay par with their competitors. In this industry, a desirable brand name shortens the gap between the sales of expensive goods or products and ready to buy customers. In today’s market, a good brand name brings you more money than good, genuine products. Branding comes with the establishment of copyrights, trademarks, and patent legacy.
These copyrights and patents help prevent their names and production from being re-used. It also protects the unauthorized use of symbols, names, colors, etc. Of a brand or company, which also prevents fraud and an opportunity to cheat consumers, by other local brands.
Rise of building brand names: –
By the 21st century, the investment in the brand building is immense. There are several familiar brand names hiring celebrities for brand endorsement, making their brand and products more popular amongst the youth and thus bringing a rise in the sales as well as the production. Certain brands have also hired the best designers to bring in the best products in markets that are unique and new to the fashion world. Although, these designers have undoubtedly risked their identities in building these brands, making them multinational companies.
Brands like Gucci, Versace, Channel, Zara, NOW Entertainment, etc. Have set up their stores all over the world by the franchising system. They have set up great service facilities by increasing the manpower in each of their stores. These sales and marketing executives provide their customers with 360-degree assistance, along with the best products offered by the leading brands.
Below are mentioned certain tips and tricks to build your brand name: –
1)Invest in digital marketing.
2) Target your visitors with social media posts on a different social media platform like Facebook, Instagram, etc.
3)Run promotional campaigns like Now Entertainment to grab attention.
4)Invest in giveaways to increase your social size.
5)Keep trial systems for your products.
6)Work with influencers to bring awareness amongst the youth.
7)Keep gift rounds or offers for your older consumers, to motivate them to buy.
8)Use technologies and techniques to understand your customers and build a life-long relationship with them, for example- remember their birthdays, names, preferences and maintain customer loyalty.
9)Launch your blogs and try maintaining them.
10)Come up with certain discounts, offers or sales during seasons and festivals.
11)Give your customers a satisfactory service.
12)Build up customer service team that can assist consumers 24/7*
I hope these tips help you build your name in this utter competitive world of fashion and change.