Flirty blouses, crochet minis, tiered lace prairies, polka
dot sleeves, oh my!
… Step inside the head of Nony Tochterman, and escape into fantasy fashion
island. Bold colors, vivid detail, retro trends with modern twists ... this is
PETRO ZILLIA. Born in 1996, PETRO ZILLIA, takes a whimsical look at high fashion,
using luxurious fabrics and innovative ideas.
PETRO ZILLIA’s carefree, fearless attitude toward clothes
is obvious in the structure and path it has chosen to take.
It is inspiration for the woman that is fashion savvy, and
isn’t afraid to wear clothes that reflect her … she
is confident, ageless, and fun. It observes and honors vintage
fashion, with its bright colors, one of a kind patchwork, respect
to detail and above all fashion integrity.
PETRO ZILLIA is given life inside of Nony’s imaginative
fashion playground; her Los Angeles based studio. Surrounded
by walls and walls of lush fabric in the workroom, deep ballistic
colors, plush oversize vintage chairs, and a showroom closet
any women would die to have. “It’s hard for me
to separate my life from fashion.” And how could she?
Nony learned to knit, sew, and cut fabric by the time she was
seven. She grew up watching her hip fashion designing mother
run a trendy boutique in her native home of Tel Aviv, Israel.
As a little girl Nony would frequent her mother’s factory
and create clothes for her dolls, at 11 she launched into selling
feathered earrings to the girl’s in the neighborhood,
and by the age of seventeen she sold her first hand loomed
sweater in her mother’s boutique under a pseudo label … the
rest is fashion addict history.
Relocating to Los Angeles, Nony hit the hip LA boutiques and
worked the retail end of the business, attending what she called “the
school of life.” She headed to New York on a whim to
expand her fashion horizons. Her whim turned into ten years
of big city life and undeniably her most important discovery
to date her business partner Yosi Drori, who soon became her
husband and the father of her two beautiful children.
PETRO ZILLIA’s simple vision of courageous accessories,
hats, scarves, handbags, has turned into a largely successful
ready to wear collection, that is a hit amongst fashion stars
such as Paris Hilton , Mischa Barton, Lindsay Lohan and Carmen
Electra; and has been splashed across the pages of fashion
magazines such as Vogue, W, Harper’s Bazaar, InStyle
and Elle.
“Life is short you have to have fun, be surrounded by
people you love, and you have to be inspired.”
